Top organic listing on Google gets just 8.9% of clicks…


Pretty thought-provoking article and “infographic” here on google SEO vs. PPC trends; some highlights from my POV:

  • Top organic listing on Google gets 8.9% of clicks on page; 8.9% is still huge; but tells you how much the paid ads are getting overall – nearly 42% of all clicks go to first 3 paid listings.
  • Interesting how “pixel dominance” of paid ads is impacting click rates.
  • 89% of paid ad search traffic is “new” traffic that is outside organic reach.

Link: http://www.wordstream.com/blog/ws/2012/07/17/google-advertising

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