Nice blog post from Josh Gordon on a presentation Gordon Borell gave at the Digital Magazine Symposium.
According to Josh’s post – After surveying the financial results from thousands of local media Web operations for the past eight years Borrell concludes there is no direct correlation between large amounts of traffic and large amounts of money. Many of the most profitable websites make money because their content functions like advertising did years ago, as a customer educator for product sales.
According to Borrell, visitors of these sites are “leaning forward” to read the content while probably ignoring the banner ads.
Read the whole blog here: