Lead Follow-Up: Tone and Manner are Important


I spend a lot of time discussing the importance of following up on leads with my clients; but probably not an equal amount of time discussing “how” to approach them – which is just as important, if not more so.

Good quote from this NYT article reinforces that  – “Tone and manner are important. The message should be something like, ‘Oops, was there a problem? Can we help?,’ versus an out-and-out hard sell, which will just wind everyone up.”

http://www.nytimes.com/2009/05/17/business/17digi.html?_r=1&em

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