Monthly Archives: November 2009
Top Five Reasons Lead Generating Initiatives Fail
Lead Generation is hot…you don’t need this blog post to tell you that - but if you still need evidence: A recent article from the Wall Street Journal in October stated “…marketers continue to put their ad dollars towards performance-based advertising, … Continue reading
Filed under B2B Marketing, lead generation, online marketing
How Accurate Are Your E-Mail Delivery Rates?
Most email service providers will report messages that have been passed on to the Internet, and not “bounced”, as ‘delivered’; and subsequently reporting those metrics back to you in the form of a delivery rate. These delivery rates are often pretty high, and if … Continue reading
Filed under B2B Marketing, lead generation
